| PPC Marketing Service | Basic | Advanced |
| Monthly Cost per web site | $249* | Starting $799 |
 |
| Project duration | 3 months | 3 months |
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| Services included | | |
| Business objective understanding & consultation |  | |
|
| Keywords Management | | |
| Keyword research & bid management | ** | |
| Negative keyword filtering | | |
| Different keyword match typing & optimization | | |
| Competitor Research |  | |
| Competitor Benchmarking | | |
|
| Ad Copy Management | | |
| Initial Ad Copy research & Ad COpy setup | | |
| Split A/B testing | | |
|
| PPC Platforms | | |
| Google AdWords setup & management | | |
| Yahoo Search Marketing setup & management | | |
| MSN Ad Center setup & management | | |
| Others setups & management | | |
|
| Campaign Management Tasks | | |
| Conversion Tracking setup | | |
| Conversion Code setup | | |
|
| Landing Page Management | | |
| Landing Page Consultation | | |
| Landing Page Analysis & Optimization | | |
| New Landing Pages Design & Development | | *** |
|
| Google Analytics Setup & Management | | |
| Google Analytics Profile setup | | |
| Google Analytics Script Insertion on the Website | | |
| Goals setup | | |
| Advanced Filters setup | | |
| Funnels setup and Tracking | | |
|
| Reports Configuration & Management | | |
| Conversion Reporting | Fortnightly | Weekly |
| Custom Weekly Reporting & Consultation | | |
|
| Phone Support | | |
|
* Subject to a max monthly spend of $2000.00
** Subject to a Max of 250 Keywords and 20 AdGroups
*** Subject to a max of 2 landing pages per site. |
